Mastering eBay Parts A and B

eBay and PayPal logos

 eBay and PayPal are registered trademarks of eBay, Inc.
nCity has no affiliation of any kind with eBay or PayPal.
Operational and current Mac or PC
Dialup or broadband ISP account
Proficient use of browser and email
(Course Part-A is prerequisite of Part-B)
 
 
Two-part, two-session nCity introduction to trading on eBay; Part A concentrates on getting started and buying, Part B deals primarily with selling.
(NOTE: Completion of Part-A is required prior to Part-B of this course.)
 
Mastering eBay Part A:
Course begins with a good deal of information on preventing identity theft, awareness of spoofing and phishing scams, and avoiding fraud on the internet. A quick introduction to eBay follows, along with a brief history of "The World's Online Marketplace™." Part-A of this course is focused primarily on getting started and getting registered, various search options, and successful bidding and buying on eBay, along with record keeping and protections available to buyers. It also explores the numerous features, functions, rules and regulations of eBay. A good deal of time is spent online actively experimenting with audience-selected searches, exploring eBay assets, and personal database management (known as "my eBay"). We might even go online and place a bid or two, if time allows.
 
Mastering eBay Part B:
Starting with a quick review of information covered in Part-A, Part-B and is largely concerned with researching, composing and posting auctions. Small scale and high volume sales are covered, as are various other aspects of doing business on eBay. Learn how to:
  • Setup and manage eBay and PayPal accounts
  • Create, edit, post and critique auction listings
  • Handle auctions, buyers, feedback, communications and sales
  • Proper packing, shipping, insuring and tracking of sale items.
Part-B of this course also contains many examples of what can go wrong, what to do about it, and how to avoid trouble altogether. With a little common sense and some personal responsibility, trading on eBay is not only easy and profitable, it's a whole lot of fun, too!
 
NOTE: Flash may be required for some of the eBay tutorials listed below.
If necessary, download Adobe's Flash installer here: Flash for OSX.
eBay spoof tutorial
All eBay Categories
Using "My eBay" Tour
eBay Online University
 
How to Register Tour
Selling with PayPal
eBay Stores
eBay Site Map (US)
 
Additional External eBay Links:
eBay's Help page
Buy an Item
Sell an Item
eBay's Business Marketplace
eBay Safe Harbor
eBay "How to" Center
 

 

Company Overview
 
eBay's Mission Statement:
"eBay's mission is to provide a global trading platform where practically anyone can trade practically anything."
 
Trademark:
"The World's Online Marketplace."
Founder
eBay founder Pierre Omidyar
(Photo: LeJournalduNet)
 

Founder and Chairman
Pierre Omidyar, once a developer for Claris (Apple), he co-founded eShop (acquired by MS), then worked for General Magic. Started eBay as a hobby (early 90s).
President and CEO:
Meg Whitman, formerly GM of Hasbro's Preschool Division and responsible for marketing the "Playskool" brand and Mr. Potato Head.
Other officers come from Pepsico, Disney, Gateway, and NavTech.
 
Founded in 1995, eBay went public on September 24, 1998 with an initial public offering on Nasdaq of 3,489,275 shares at $18.
At the time, there were 1 million registered users and 650,000 items listed in 1,000 categories. Things have changed.....
eBay press releases
  • 3:1 split March 1999 (7 months old)
  • 2:1 split May 2000
  • 2:1 split August 2003
  • 2:1 split February 2005
 

Mastering eBay Part A

 
Please note: eBay Part-A is a prerequisite of eBay Part-B

Spoofing and Phishing

Definitions and descriptions
Exhibits (over 50 of 'em!)
Parsing Headers
Countermeasures and protection
 

Searching eBay

Search engines, indexes, and sites
Keyword, punctuation and spelling
Category and subcategory
Keywords within category
Refining search
 

My eBay

Format and layout, multiple pages
Operations
Customization
 

Evaluating Feedback

Keys to a successful transactions
Research the other party
Research the market
Reading and writing feedback
Negative (and zero) feedback
 

 

 

 

 

Buying on eBay

Verifying seller, listing, sale conditions
Shipping charges and payment options
Placing and timing your bid
Snipers, shills and other phenomenon
Potential problems (and solutions)
 

The Digital Darkside

Cautionary Tales
Case histories
Account suspension and rule violations
Strange offers and bidding wars
Inflated shipping
Spotting fraud
 

Making Tracks

Communication methods and options
Making and storing records
Software assistants
 

Recourse and Resources

Online transactions and eBay
eBay protections and endorsements
PayPal protections and guarantees
Credit cards, banks and third-party
 

Audience Search

Mastering eBay Part B

 
Please note: eBay Part-A is a prerequisite of eBay Part-B

Summary Review of Part A

Spoofing and Phishing
Searching eBay
"My eBay" Pages
Making tracks and posting feedback
 

Selling on eBay

Setting up accounts
Listing essentials and responsibilities
Step-by-step listing process
Listing fees
 

Example Listings

HTML and enhancements
Photography (JPEGs and GIFs)
eBay online account hosting
Examples and critique
Time and materials
 

Buyer Qualifications

Sellers' rights and deadbeat buyers
Preference settings and options
Example addendum
 

Creating a Listing

HTML tags and posting on eBay
Photo specs, file types and sizes
Photo hosting options
Ad copy composition
 

 

 

Completing Sales

Auction duration and timeframe
Using "My eBay"
Communications and feedback
 

Packaging Items

Packing materials and sources
Expenses and tools
Invoices and labels
 

Shipping and Tracking

Carrier comparisons
Ship and track options
Calculating shipping
Insurance
 

High Volume Sales

Manageable auction numbers
Selling assist software
Dutch auctions
eBay stores
 

Test Auctions

Posting and editing
 

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